{"title":"Home page","description":null,"products":[{"product_id":"the-hard-to-replace-media-buyer","title":"The Hard-to-Replace Media Buyer","description":"\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eYou are a paid-media manager, in-house or at an agency, running Meta and Google budgets. You keep hearing that Advantage+ and Performance Max will do the buying. You want to know where that is true in your own week.\u003c\/p\u003e\n\u003ch2\u003eWill AI replace media buyers?\u003c\/h2\u003e\n\u003cp\u003eThis kit does not guess. It helps you audit your job task by task and build the media buyer AI skills a dashboard cannot show.\u003c\/p\u003e\n\u003ch2\u003eWhat's inside\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eFile\u003c\/th\u003e\n\u003cth\u003eWhat it is\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003e\u003cstrong\u003eRead\u003c\/strong\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eebook.pdf\u003c\/td\u003e\n\u003ctd\u003eThe e-book: method, stories, prompts and checklists (55 pages)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003echeatsheet-ai-and-this-role.pdf\u003c\/td\u003e\n\u003ctd\u003eCheat sheet: what AI does to this role's tasks (1 page)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003echeatsheet-sources.pdf\u003c\/td\u003e\n\u003ctd\u003eCheat sheet: sources and their limits (1 page)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eREADME.txt\u003c\/td\u003e\n\u003ctd\u003eFile map, license line and how to shift the dates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003e\u003cstrong\u003eWork\u003c\/strong\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eworkbook.xlsx\u003c\/td\u003e\n\u003ctd\u003eTask audit workbook with a worked example: rates each task and calls Hand off, Pair, Own or Cut (9 sheets)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eprompts.docx\u003c\/td\u003e\n\u003ctd\u003e30 role prompts, grouped to follow the plan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003e\u003cstrong\u003ePractice case\u003c\/strong\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecase-brief.pdf\u003c\/td\u003e\n\u003ctd\u003eThe situation and your task (4 pages)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecase-data.xlsx\u003c\/td\u003e\n\u003ctd\u003eSynthetic case data, 4 sheets (opens in Excel, Numbers or Sheets)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecase-data\/account_changes.csv\u003c\/td\u003e\n\u003ctd\u003eAccount changes as CSV (16 rows)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecase-data\/meta_daily.csv\u003c\/td\u003e\n\u003ctd\u003eMeta daily data as CSV (4,010 rows)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecase-data\/product_economics.csv\u003c\/td\u003e\n\u003ctd\u003eProduct economics as CSV (5 rows)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecase-data\/shopify_orders.csv\u003c\/td\u003e\n\u003ctd\u003eShopify orders as CSV (15,822 rows)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eai-first-pass.pdf\u003c\/td\u003e\n\u003ctd\u003eA labeled, simulated AI first pass for you to check (3 pages)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eanswer-key.pdf\u003c\/td\u003e\n\u003ctd\u003eGraded answer key (6 pages)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecompleted-memo.docx\u003c\/td\u003e\n\u003ctd\u003eA completed memo to learn from or rewrite\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003e\u003cstrong\u003eTemplates and worksheets\u003c\/strong\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eworksheet-scenarios.docx\u003c\/td\u003e\n\u003ctd\u003eWorksheet: role scenarios\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eworksheet-manager-planner.docx\u003c\/td\u003e\n\u003ctd\u003eWorksheet: manager conversation planner\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eworksheet-weekly-log.docx\u003c\/td\u003e\n\u003ctd\u003eWorksheet: weekly log\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003etemplate-wins-summary.docx\u003c\/td\u003e\n\u003ctd\u003eTemplate: wins summary for your review\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003etemplate-move-pitch.docx\u003c\/td\u003e\n\u003ctd\u003eTemplate: internal or adjacent move pitch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003e\u003cstrong\u003eCalendar and data\u003c\/strong\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecalendar.ics\u003c\/td\u003e\n\u003ctd\u003e13 weekly sprints as 26 calendar events (kick-off and review)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003etasks.csv\u003c\/td\u003e\n\u003ctd\u003eTask starter list with cited starting guesses (36 rows)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eHow the practice case works\u003c\/h2\u003e\n\u003cp\u003eThe case is The Q3 Review. Northbay Candle Co. sells candles direct to consumers on Shopify, and you play its paid-media manager. Over the weekend, the reporting tool's AI assistant wrote a Q3 review: twelve findings and a suggested September budget.\u003c\/p\u003e\n\u003cp\u003eYou check each finding against a quarter of synthetic Meta and Shopify data. Each gets one verdict: Supported, Contradicted, Not established or Needs specialist review. Then you write a one-page memo that sets September's Meta budget on contribution after refunds, not on ROAS. The answer key grades all twelve. Some of the AI's claims are right.\u003c\/p\u003e\n\u003ch2\u003eBy week 13\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA task map of your own week, with a Hand off, Pair, Own or Cut call on every task.\u003c\/li\u003e\n\u003cli\u003eA finished, checked practice case and a memo you can show as a portfolio piece.\u003c\/li\u003e\n\u003cli\u003eThirteen weekly sprints done, each with a kick-off and a review.\u003c\/li\u003e\n\u003cli\u003eA wins log, a review summary and a plan for the talk with your manager.\u003c\/li\u003e\n\u003cli\u003eRunway and adjacent moves to weigh, such as marketing analytics, lifecycle and CRM, e-commerce operations or agency account management.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThe honest part\u003c\/h2\u003e\n\u003cp\u003eThis kit does not promise a job, a raise or a promotion, and no guarantee comes with it. Nothing in it is certified. The case company, its people and its data are invented, so label the memo as simulated practice. Tools named in the kit are examples, not endorsements, and they change. The 13 weeks take your own time each week.\u003c\/p\u003e","brand":"Safe From AI","offers":[{"title":"Default Title","offer_id":67733390819613,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/8102\/9661\/files\/the-hard-to-replace-media-buyer-cover-4x5.png?v=1791771826"}],"url":"https:\/\/safefrom.ai\/collections\/frontpage.oembed","provider":"Safe From AI","version":"1.0","type":"link"}