{"product_id":"the-hard-to-replace-copywriter","title":"The Hard-to-Replace Copywriter","description":"\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eYou are a copywriter, in-house or freelance, writing emails, web pages and ads for consumer brands. Your marketing platform now drafts a whole campaign in minutes. You want to know which parts of your week still need you.\u003c\/p\u003e\n\u003ch2\u003eWill AI replace copywriters?\u003c\/h2\u003e\n\u003cp\u003eThis kit does not guess. It helps you audit your job task by task and build the copywriter AI skills that decide what ships.\u003c\/p\u003e\n\u003ch2\u003eWhat's inside\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eFile\u003c\/th\u003e\n\u003cth\u003eWhat it is\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003e\u003cstrong\u003eRead\u003c\/strong\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eebook.pdf\u003c\/td\u003e\n\u003ctd\u003eThe e-book: method, stories, prompts and checklists (56 pages)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003echeatsheet-ai-and-this-role.pdf\u003c\/td\u003e\n\u003ctd\u003eCheat sheet: what AI does to this role's tasks (1 page)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003echeatsheet-sources.pdf\u003c\/td\u003e\n\u003ctd\u003eCheat sheet: sources and their limits (1 page)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eREADME.txt\u003c\/td\u003e\n\u003ctd\u003eFile map, license line and how to shift the dates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003e\u003cstrong\u003eWork\u003c\/strong\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eworkbook.xlsx\u003c\/td\u003e\n\u003ctd\u003eTask audit workbook with a worked example: rates each task and calls Hand off, Pair, Own or Cut (9 sheets)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eprompts.docx\u003c\/td\u003e\n\u003ctd\u003e30 prompts for copy work, grouped to follow the plan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003e\u003cstrong\u003ePractice case\u003c\/strong\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecase-brief.pdf\u003c\/td\u003e\n\u003ctd\u003eThe situation and your task (6 pages)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecase-drafts.pdf\u003c\/td\u003e\n\u003ctd\u003eThe eight drafts as the tool wrote them, laid out for reading (3 pages)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecase-data.xlsx\u003c\/td\u003e\n\u003ctd\u003eSynthetic case data, 7 sheets (opens in Excel, Numbers or Sheets)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecase-data\/brand_guide.csv\u003c\/td\u003e\n\u003ctd\u003eBrand guide as CSV (11 rows)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecase-data\/claims.csv\u003c\/td\u003e\n\u003ctd\u003eClaims register as CSV (12 rows)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecase-data\/competitors.csv\u003c\/td\u003e\n\u003ctd\u003eCompetitors as CSV (3 rows)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecase-data\/drafts.csv\u003c\/td\u003e\n\u003ctd\u003eDrafts as CSV (8 rows)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecase-data\/offers.csv\u003c\/td\u003e\n\u003ctd\u003eOffers as CSV (4 rows)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecase-data\/products.csv\u003c\/td\u003e\n\u003ctd\u003eProducts as CSV (6 rows)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecase-data\/reviews.csv\u003c\/td\u003e\n\u003ctd\u003eReviews as CSV (10 rows)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eai-first-pass.pdf\u003c\/td\u003e\n\u003ctd\u003eA labeled, simulated AI first pass for you to check (3 pages)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eanswer-key.pdf\u003c\/td\u003e\n\u003ctd\u003eGraded answer key (6 pages)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecompleted-memo.docx\u003c\/td\u003e\n\u003ctd\u003eA completed memo to learn from or rewrite\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003e\u003cstrong\u003eTemplates and worksheets\u003c\/strong\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eworksheet-scenarios.docx\u003c\/td\u003e\n\u003ctd\u003eWorksheet: role scenarios\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eworksheet-manager-planner.docx\u003c\/td\u003e\n\u003ctd\u003eWorksheet: manager conversation planner\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eworksheet-weekly-log.docx\u003c\/td\u003e\n\u003ctd\u003eWorksheet: weekly log\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003etemplate-wins-summary.docx\u003c\/td\u003e\n\u003ctd\u003eTemplate: wins summary for your review\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003etemplate-move-pitch.docx\u003c\/td\u003e\n\u003ctd\u003eTemplate: internal or adjacent move pitch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003e\u003cstrong\u003eCalendar and data\u003c\/strong\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ecalendar.ics\u003c\/td\u003e\n\u003ctd\u003e13 weekly sprints as 26 calendar events (kick-off and review)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003etasks.csv\u003c\/td\u003e\n\u003ctd\u003eTask starter list with cited starting guesses (30 rows)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eHow the practice case works\u003c\/h2\u003e\n\u003cp\u003eThe case is The Fall Reset Batch. Halden Lane Skincare sells skincare direct to consumers, and you play its senior copywriter. A new drafting feature in the marketing platform wrote eight drafts in four minutes. They are three emails, a landing page, a product page and three ads. The tool's Brand Check report rates all eight ready to schedule.\u003c\/p\u003e\n\u003cp\u003eYou check the report's twelve findings against the drafts, the brand guide and the claims, offers and review sheets. Each gets one verdict: Supported, Contradicted, Not established or Needs specialist review. Then you write an edit memo to your VP: the lines to change, plus a voice-and-claims spec to reuse. The answer key grades all twelve. Some of the report's findings are right.\u003c\/p\u003e\n\u003ch2\u003eBy week 13\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA task map of your own week, with a Hand off, Pair, Own or Cut call on every task.\u003c\/li\u003e\n\u003cli\u003eA finished, checked edit memo you can show as a portfolio piece.\u003c\/li\u003e\n\u003cli\u003eThirteen weekly sprints done, each with a kick-off and a review.\u003c\/li\u003e\n\u003cli\u003eA wins log, a review summary and a plan for the talk with your manager.\u003c\/li\u003e\n\u003cli\u003eRunway and moves to weigh for your copywriter career path, such as brand voice lead, content strategy or marketing operations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThe honest part\u003c\/h2\u003e\n\u003cp\u003eWriting scores high on both research measures of AI exposure, and the e-book shows both. This kit does not promise a job, a raise or a promotion, and no guarantee comes with it. Nothing in it is certified. The case company, its drafting tool and its data are invented, so label your memo as simulated practice. The case grades copy against the brand's own rules, not against any law, and nothing in it is legal advice. AI tools for copywriters change fast. Use the prompts in prompts.docx only in tools your company has approved.\u003c\/p\u003e","brand":"Safe From AI","offers":[{"title":"Default Title","offer_id":67733659156765,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/8102\/9661\/files\/the-hard-to-replace-copywriter-cover-4x5.png?v=1791771844","url":"https:\/\/safefrom.ai\/products\/the-hard-to-replace-copywriter","provider":"Safe From AI","version":"1.0","type":"link"}