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Cover of The Hard-to-Replace Copywriter, a Safe From AI career kit for copywriters, with gold orbit artwork on navy.
  • Cover of The Hard-to-Replace Copywriter, a Safe From AI career kit for copywriters, with gold orbit artwork on navy.
  • Full cover of The Hard-to-Replace Copywriter e-book: white serif title, gold rule and orbit artwork on a navy background.
  • Title page of The Hard-to-Replace Copywriter e-book with the Safe From AI logo and the line "A task-level plan for Copywriter".
  • "What's in your kit" page of The Hard-to-Replace Copywriter e-book: a table of the 25 files in the download with what each one is and its page, sheet, row, word or event count.
  • Task map sheet from the copywriter workbook: one row per task with hours, AI reach, human edge and stakes ratings, and a Hand off, Pair, Own or Cut call.
The Hard-to-Replace Copywriter

The Hard-to-Replace Copywriter

Audit your job task by task, practice on a checked campaign batch, and prove what the drafting tool cannot sign
$24.00

Who it's for

You are a copywriter, in-house or freelance, writing emails, web pages and ads for consumer brands. Your marketing platform now drafts a whole campaign in minutes. You want to know which parts of your week still need you.

Instant download: the link arrives by email after checkout. Full refund within 14 days if you never download the files.

Will AI replace copywriters?

This kit does not guess. It helps you audit your job task by task and build the copywriter AI skills that decide what ships.

What's inside

File What it is
Read
ebook.pdf The e-book: method, stories, prompts and checklists (56 pages)
cheatsheet-ai-and-this-role.pdf Cheat sheet: what AI does to this role's tasks (1 page)
cheatsheet-sources.pdf Cheat sheet: sources and their limits (1 page)
README.txt File map, license line and how to shift the dates
Work
workbook.xlsx Task audit workbook with a worked example: rates each task and calls Hand off, Pair, Own or Cut (9 sheets)
prompts.docx 30 prompts for copy work, grouped to follow the plan
Practice case
case-brief.pdf The situation and your task (6 pages)
case-drafts.pdf The eight drafts as the tool wrote them, laid out for reading (3 pages)
case-data.xlsx Synthetic case data, 7 sheets (opens in Excel, Numbers or Sheets)
case-data/brand_guide.csv Brand guide as CSV (11 rows)
case-data/claims.csv Claims register as CSV (12 rows)
case-data/competitors.csv Competitors as CSV (3 rows)
case-data/drafts.csv Drafts as CSV (8 rows)
case-data/offers.csv Offers as CSV (4 rows)
case-data/products.csv Products as CSV (6 rows)
case-data/reviews.csv Reviews as CSV (10 rows)
ai-first-pass.pdf A labeled, simulated AI first pass for you to check (3 pages)
answer-key.pdf Graded answer key (6 pages)
completed-memo.docx A completed memo to learn from or rewrite
Templates and worksheets
worksheet-scenarios.docx Worksheet: role scenarios
worksheet-manager-planner.docx Worksheet: manager conversation planner
worksheet-weekly-log.docx Worksheet: weekly log
template-wins-summary.docx Template: wins summary for your review
template-move-pitch.docx Template: internal or adjacent move pitch
Calendar and data
calendar.ics 13 weekly sprints as 26 calendar events (kick-off and review)
tasks.csv Task starter list with cited starting guesses (30 rows)

How the practice case works

The case is The Fall Reset Batch. Halden Lane Skincare sells skincare direct to consumers, and you play its senior copywriter. A new drafting feature in the marketing platform wrote eight drafts in four minutes. They are three emails, a landing page, a product page and three ads. The tool's Brand Check report rates all eight ready to schedule.

You check the report's twelve findings against the drafts, the brand guide and the claims, offers and review sheets. Each gets one verdict: Supported, Contradicted, Not established or Needs specialist review. Then you write an edit memo to your VP: the lines to change, plus a voice-and-claims spec to reuse. The answer key grades all twelve. Some of the report's findings are right.

By week 13

  • A task map of your own week, with a Hand off, Pair, Own or Cut call on every task.
  • A finished, checked edit memo you can show as a portfolio piece.
  • Thirteen weekly sprints done, each with a kick-off and a review.
  • A wins log, a review summary and a plan for the talk with your manager.
  • Runway and moves to weigh for your copywriter career path, such as brand voice lead, content strategy or marketing operations.

The honest part

Writing scores high on both research measures of AI exposure, and the e-book shows both. This kit does not promise a job, a raise or a promotion, and no guarantee comes with it. Nothing in it is certified. The case company, its drafting tool and its data are invented, so label your memo as simulated practice. The case grades copy against the brand's own rules, not against any law, and nothing in it is legal advice. AI tools for copywriters change fast. Use the prompts in prompts.docx only in tools your company has approved.

Free updates, for as long as you own the kit

AI tools change fast, so the kits do too. We update every kit at least once a month, and often more than once. Every update is free.

You get an email with a fresh download link each time a new version is ready.

Before you buy

These kits help you plan and practice, and they do not promise any job, promotion or raise.

Downloads are final, except a file that will not open or a double charge, which we fix or refund.

Other editions